Campaign India Team
Apr 28, 2014

MMGB: Nike's next football film - 'Winner Stays'

Watch the ad film conceptualised by Wieden+Kennedy here

Cristiano Ronaldo, Neymar Jr. and Wayne Rooney are joined by a host of footballers and Kobe Bryant, Jon Jones, Anderson Silva, Irina Shayk and The Incredible Hulk in Nike's latest ad film.
 
The four-minute film titled 'Winner Stays' opens on a public playing field, where two teams consisting of youngsters agree to play for the right to stay on the pitch. As the game becomes more competitive, the young players transform into football’s biggest names, and the playing field becomes a crowded stadium.
 
Davide Grasso, chief marketing officer, Nike, said, “We connect to players’ passion for the game, whether it is the world’s best in Brasil or players in the park or street. ‘Winner Stays’ taps into an experience that every young player around the world will recognise – competition with friends and the idea of playing with your heroes or pretending to be them.”
 
He added, “We’re proud of our history of inspirational, fun football campaigns that become one of the talking points around big tournaments. We believe in fearless, exciting joyful football and that’s the point of view we want to get across. Nike players play on the edge because they know great moments spring from attempts to try something unique and out of the ordinary. We watch the game for these moments because they inspire us to create our own. This is what ‘Risk Everything’ is about. If you are prepared to take those risks, there is no telling what you can do.”
 
The full list of players featured in the film: Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan  Ibrahimović, Gonzalo Higuaín, Eden Hazard, Andrea Pirlo, Gerard Piqué, Andrés Iniesta, Mario Götze, Thiago Silva, Thibaut Courtois, Tim Howard and David Luiz. 
 
The film released on 25 April on YouTube has received 28,409,943 hits so far.
Source:
Campaign India