Campaign India Team
Feb 10, 2014

MMGB: Messi and Federer battle it out in Gillette's global campaign

WATCH the ad film featuring the duo here

Start your working week with Lionel Messi and Roger Federer as the duo take to the locker room to battle out their sports fantasies in Gillette's global football strategy. The work shows the two sportsmen having a shave in a locker room, with an array of Gillette razors stacked between them.

Each razor represents a different country and as the men use them to shave their faces, they are transported into each country’s top sport.

The pair battle through sports from Sumo wrestling to F1 racing, cricket and finally football.

Source:
Campaign India

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