Campaign India Team
May 02, 2016

MMGB: Gatorade's Dear Peyton

Former footballer Peyton Manning used to send handwritten 'Thank You' letters to people, which the brand is celebrating now

"Over the course of his impressive 18-year career, Peyton Manning has reached out to hundreds of people with sincere handwritten letters. Recipients have included teammates and rivals, family and friends, coaches, celebrities and fans alike. Now, after 18 years, Gatorade pays tribute to the Sheriff using his own words." 
 
That's the text accompanying this video on Gatorade's YouTube channel.
 
We don't know much about American football, but you don't need to, to appreciate this gem.
 
Handswritten notes may be a rarity in today's world. But let's not let the other opportunities to say 'thank you' pass by.
 
Have a wonderful week ahead.
Source:
Campaign India

Related Articles

Just Published

15 minutes ago

P&G hikes adspend 8% to $7.33bn in first increase ...

The $575m extra is the first annual boost since 2016.

33 minutes ago

Delhi's Mail Today to suspend print edition

To operate digitally on indiatoday.in

2 hours ago

Blog: Is 'mutual agreement' the new legal panacea?

Lawyers, and students of law, have much to learn from the BCCI – Vivo imbroglio, explains the author

2 days ago

Weekend Watch: Nike celebrates Liverpool’s ‘winning ...

'Tell us never' campaign introduces world to 'Republic of Liverpool'.