Sara Kimberley
Feb 21, 2011

Monday Morning Gloom Buster

WATCH the new Stella Artois 4% commercial from Mother

Monday Morning Gloom Buster

The "triple train" ad is the fourth instalment of Stella Artois 'Triple Filtered, Smooth Escapades’ campaign.

Watch the TVC (story continues below)

 

It features a man walking through a train in search of a beautiful woman in the first class carriage and is set in the French Riviera of the '60s. The man takes on different guises from people he bumps into as he walks through the train.

It was created by Mother London and directed by Agustin Alberdi from production company Stink.
The campaign will span TV, outdoor, VOD, cinema and press.

James Watson, marketing director for Stella Artois Western Europe, said: "This latest instalment of our triple filtered, smooth escapades campaign is the fourth in the series and probably our best yet.
"Consumers love it, we’ll be supporting it big, and we really believe it will help drive brand preference and the continued success of Stella Artois 4% across both the on and off trade."

This article first appeared on Campaign UK (www.campaignlive.co.uk)

Source:
Campaign India

Related Articles

Just Published

1 day ago

IPG Mediabrands launches global ecommerce unit ...

In India Interactive Avenues - A Reprise Network Company will lead the ecommerce offering

1 day ago

Twitter ad revenue bolstered by return of events

Advertisers return to Twitter as product launches and live events begin to resurface worldwide.

1 day ago

Amazon triples net income, nears $100 billion in ...

International operations turned a profit of $407 million, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.

1 day ago

Facebook ad revenue boosted by commerce uptick

APAC led user growth, as Mark Zuckerberg said Facebook benefits from people and businesses "relying" on its platforms to stay connected and make money during Covid-19.