Sara Kimberley
Feb 21, 2011

Monday Morning Gloom Buster

WATCH the new Stella Artois 4% commercial from Mother

Monday Morning Gloom Buster

The "triple train" ad is the fourth instalment of Stella Artois 'Triple Filtered, Smooth Escapades’ campaign.

Watch the TVC (story continues below)

 

It features a man walking through a train in search of a beautiful woman in the first class carriage and is set in the French Riviera of the '60s. The man takes on different guises from people he bumps into as he walks through the train.

It was created by Mother London and directed by Agustin Alberdi from production company Stink.
The campaign will span TV, outdoor, VOD, cinema and press.

James Watson, marketing director for Stella Artois Western Europe, said: "This latest instalment of our triple filtered, smooth escapades campaign is the fourth in the series and probably our best yet.
"Consumers love it, we’ll be supporting it big, and we really believe it will help drive brand preference and the continued success of Stella Artois 4% across both the on and off trade."

This article first appeared on Campaign UK (www.campaignlive.co.uk)

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
You will never unsee Jif's man-squirrel in new spots from Publicis
Premium
1 day ago

You will never unsee Jif's man-squirrel in new ...

The creative shop launched a double campaign with Jif and Smuckers.

Premium
Bobo and Bladder adventure through Elvie's funny ads about female incontinence
Premium
1 day ago

Bobo and Bladder adventure through Elvie's funny ...

Tech start-up wants women with incontinence to know they are not alone.

Premium
The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
Premium
1 day ago

The scent of a gamer: Lynx tie-in with Xbox debuts, ...

An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.

Premium
Sofa story sparkles in Fevicol's diamond jubilee commercial
Premium
1 day ago

Sofa story sparkles in Fevicol's diamond jubilee ...

Watch the film conceptualised by Ogilvy here