Campaign India Team
Sep 15, 2014

MMGB: FIFA 15 gets fans to 'feel the game'

Watch the film conceptualised by Wieden+Kennedy Amsterdam here

Your bosses probably would not agree that you should start your week thinking about console gaming, but here's EA Sports' film for FIFA 15. 
The film themed 'Feel the Game' shows how players are so close to the action that they can literally feel the emotion of every tackle, save and goal. The film has been conceptualised by Wieden+Kennedy Amsterdam.
The film went on air on EA Sports' FIFA YouTube page on 12 September. 
David Smith, creative director, Wieden+Kennedy Amsterdam, said, “Fast-paced, raw, and explosive, modern football is a spectacle beyond belief. And FIFA 15 puts you right in the middle of it. We wanted our film to do the same thing, to put you right in the thick of the action. With the help of Mark Zibert, and the awesome studio at EA SPORTS, we believe we have created a football film that can live up to the best sport action sequences ever filmed.”
Jamie McKinlay, vice president, marketing, EA Sports, added, “Everything we’ve done in FIFA 15 keeps immersive gameplay and the emotion of football at the forefront. The film was built to give viewers a deeper understanding of the highs and lows that millions of FIFA 15 fans will go through when they play the game.” 
Campaign India

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