MMGB: Desperados 'Bass Drop'

DJ Mike Cervello from the Barong Family and neuroscientist Daniel Levitin have teamed up with Desperados to create and host a music festival in zero gravity.

 

The festival took place in a plane 30,000ft above Las Vegas.

 

The work is part of Desperados' "Release your inner tequila" campaign, which creates unique experiences designed to position the beer brand as unconventional and disruptive.