MMGB: Desperados 'Bass Drop'
Watch the film conceptualised by We Are Pi
Nov 28, 2016 04:47:00 AM | Video | Campaign Staff Share -
DJ Mike Cervello from the Barong Family and neuroscientist Daniel Levitin have teamed up with Desperados to create and host a music festival in zero gravity.
The festival took place in a plane 30,000ft above Las Vegas.
The work is part of Desperados' "Release your inner tequila" campaign, which creates unique experiences designed to position the beer brand as unconventional and disruptive.
(This article first appeared on CampaignLive.co.uk)