Campaign India Team
Aug 03, 2015

MMGB: Coca-Cola comes between warriors and war

Watch the film conceptualised by McCann here

wide player in 16:9 format. Used on article page for Campaign.
Start your working week with this film from Coca Cola for the Chinese market. Following its earlier homage to Jurassic Park/World, Coca-Cola turns to Chinese military epics for the second installment in its summer campaign, which ties into special bottles carrying movie quotes.
 
The agency reports that the shoot took weeks of preparation and thousands of soldiers at a desert location. 
 
Credits
 
Client: Coca Cola
Agency: McCann China
Chairman and chief creative officer: Tomaz Mok
Creative directors: Jeremy Guo, Hesky Lu
Account management: Cia Hatzi, Grace Fong, Sally Nghiem, Kif Mao
Creative planner: Jay Caplan
Agency producer: Christine Chen
Production and post-production house: Moviola (Hong Kong)
Source:
Campaign India

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