MMGB: Coca-Cola comes between warriors and war
Watch the film conceptualised by McCann here
Aug 03, 2015 09:54:00 AM | Video | Campaign India Team
Start your working week with this film from Coca Cola for the Chinese market. Following its earlier homage to Jurassic Park/World
, Coca-Cola turns to Chinese military epics for the second installment in its summer campaign, which ties into special bottles carrying movie quotes.
The agency reports that the shoot took weeks of preparation and thousands of soldiers at a desert location.
Client: Coca Cola
Agency: McCann China
Chairman and chief creative officer: Tomaz Mok
Creative directors: Jeremy Guo, Hesky Lu
Account management: Cia Hatzi, Grace Fong, Sally Nghiem, Kif Mao
Creative planner: Jay Caplan
Agency producer: Christine Chen
Production and post-production house: Moviola (Hong Kong)