Start your working week by watching this campaign for Mother's Day by American Greetings. The Boston based agency Mullen, which created the online campaign, posted a fake job vacancy for a director of operations at Rehtom Inc and then held webcam interviews. Applicants were told about the arduous nature of the job – which involved working around-the-clock hours and was unpaid – before the interviewer revealed that he was talking about motherhood.
This year Mother's Day falls on 11 May.
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