Campaign India Team
Apr 21, 2014

MMGB: American Greetings releases "world's toughest job" campaign for Mother's Day

Watch the ad film conceptualised by Mullen here

Start your working week by watching this campaign for Mother's Day by American Greetings. The Boston based agency Mullen, which created the online campaign, posted a fake job vacancy for a director of operations at Rehtom Inc and then held webcam interviews. Applicants were told about the arduous nature of the job – which involved working around-the-clock hours and was unpaid – before the interviewer revealed that he was talking about motherhood. 
 
This year Mother's Day falls on 11 May.
Source:
Campaign India