Campaign India Team
Apr 21, 2014

MMGB: American Greetings releases "world's toughest job" campaign for Mother's Day

Watch the ad film conceptualised by Mullen here

Start your working week by watching this campaign for Mother's Day by American Greetings. The Boston based agency Mullen, which created the online campaign, posted a fake job vacancy for a director of operations at Rehtom Inc and then held webcam interviews. Applicants were told about the arduous nature of the job – which involved working around-the-clock hours and was unpaid – before the interviewer revealed that he was talking about motherhood. 
This year Mother's Day falls on 11 May.
Campaign India

Related Articles

Just Published

1 hour ago

Asian Paints Royale Glitz steals the spotlight from ...

Watch the film conceptualised by Contract India here

2 hours ago

Equinox Films expands to gaming and virtual ...

The first genre the production house aims to enter is 'multiplayer online battle arena' (MOBA)

5 hours ago

What fast-food brands does Asia love the most?

While global quick-serve giants occupy the top-most spots in the fast-food category in our exclusive Asia's Top 1000 Brands research, local favourites still satisfy stomachs in individual markets