Campaign India Team
Apr 21, 2014

MMGB: American Greetings releases "world's toughest job" campaign for Mother's Day

Watch the ad film conceptualised by Mullen here

Start your working week by watching this campaign for Mother's Day by American Greetings. The Boston based agency Mullen, which created the online campaign, posted a fake job vacancy for a director of operations at Rehtom Inc and then held webcam interviews. Applicants were told about the arduous nature of the job – which involved working around-the-clock hours and was unpaid – before the interviewer revealed that he was talking about motherhood. 
 
This year Mother's Day falls on 11 May.
Source:
Campaign India

Related Articles

Just Published

2 hours ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

3 hours ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.

23 hours ago

Why Zee5’s language-first bet may be its best yet

As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.

1 day ago

Cannes Lions, AI, and the integrity reckoning

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?