Campaign India Team
Nov 21, 2016

MMGB: Alia Bhatt's 'I Heart Me' message

Watch the video created by Garnier, Blush and Red Chillies here

It's not the first time the 'Be/Love yourself' message has been driven home to young women. This one too does a decent job of it, in the garb of 'I Heart Me'.
 
Garnier is the brand behind the message co-created with women's digital channel Blush, in collaboration with Red Chillies Entertainment.
 
Delivering the message is actor Alia Bhatt, who plays the lead in upcoming Bollywood flick 'Dear Zindagi', co-produced by Red Chillies.
 
Garnier does play a cameo in the film, saying #ByeByeProblems. Well, skin problems anyway.
Source:
Campaign India

Related Articles

Just Published

1 day ago

BQ Prime merges with NDTV Profit

Aims to break the business news clutter through this consolidation by providing insights and actionable financial advice at scale for its audiences

1 day ago

Step beyond tokenism when advertising for people ...

A panel shared how brands should focus on authenticity and explore the role of advertising in driving social change at ASCI's D&I Edge summit

1 day ago

HDFC grants Kapil Sharma, Tiger Shroff, and ...

Watch the films conceptualised by Wondrlab here

1 day ago

Agency of the Year 2023 winners: Asia-Pacific/Network

See the complete winners list for the Asia-Pacific region in the 2023 Campaign Asia-Pacific Agency of the Year awards