Campaign India Team
Nov 21, 2016

MMGB: Alia Bhatt's 'I Heart Me' message

Watch the video created by Garnier, Blush and Red Chillies here

It's not the first time the 'Be/Love yourself' message has been driven home to young women. This one too does a decent job of it, in the garb of 'I Heart Me'.
 
Garnier is the brand behind the message co-created with women's digital channel Blush, in collaboration with Red Chillies Entertainment.
 
Delivering the message is actor Alia Bhatt, who plays the lead in upcoming Bollywood flick 'Dear Zindagi', co-produced by Red Chillies.
 
Garnier does play a cameo in the film, saying #ByeByeProblems. Well, skin problems anyway.
Source:
Campaign India

Related Articles

Just Published

2 days ago

Tailoring your brand’s marketing for the urban ...

Rural FMCG growth outpaces urban at 7.6% versus 5.7%—brands must cater to urban convenience and rural affordability for success.

2 days ago

Arthur Sadoun on defying doubters, Q2 revenue ...

Publicis CEO talks to Campaign at Q2 results.

2 days ago

Havas loses B Corp status over controversial Shell deal

After sustained pressure from environmental groups, B Lab has revoked Havas' B Corp certification, citing violations of core values due to the agency's association with Shell.

2 days ago

MediaMonks reorganises, rebrands to Monks and puts ...

Monks’ capabilities will sit in new marketing and technology services groups.