Meesho has launched a TVC titled ‘Chhote Paise, Badi Shopping’ (small money, a lot of shopping), to encourage consumers from small towns and cities to get acquainted with online shopping at affordable prices. Conceptualised by DDB Mudra, the film aims to tell women that they can put their wise spending habits to good use.
The film shows different women using the Meesho app and then pulling out a piece of clothing they like from different objects, indicating the effortless shopping experiences that they can have, without burning a hole in their pocket.
Vidit Aatrey, founder and CEO, Meesho said, “As we enter a new phase in Meesho’s growth, one of our priorities has been to serve more people than we have ever before, especially those living in Tier-2, Tier-3 cities, who have the least spending power as compared to the rest of our customer base. Meesho is facilitating the entry of the next 500 million consumers into the ecommerce ecosystem by establishing ourselves as the lowest cost ecommerce destination.”
Rahul Mathew, chief creative officer, DDB Mudra Group, said, “Meesho brings you fashion at such affordable prices that it fits effortlessly into those little savings in your life. It’s this simple thought that we’ve brought to life through an execution that’s just as simple yet delightful.”