McDowell's spreads spirit of friendship in new campaign

DDB Mudra South has created a new campaign for McDowell’s No.1 Soda which features Farhan Akhtar, Purab Kohli, Cyrus Sahukar, Meiyang Chаng and Zoa Morani

The TVC show the five of them hanging out together. First, Kohli is shown playing pool. Morani steps in and challenges them to a 'double or nothing' bet in the game and manages to beat them. Then Morani steps in to challenge Sahukar to a 'double or nothing' game. She wins again. Confident with her first two wins, she moves to Akhtar, who is seated on a sofa watching a cricket match. Morani challenges Akhtar's confidence in his team winning the game, this time betting 'triple or nothing'. She loses this time, as the team Akhtar was backing prevails. As Akhtar walks out with his win, one of his friends reminds him to take out the cricket match DVD that has been playing. That's when Morani realises that she bet on an old cricket game. The film ends with Akhtar offering to treat her, and the group of friends are shown having a laugh about the incident.  

Vipul Thakkar, executive creative director, DDB Mudra South, said, "McDowell's No.1 soda is all about getting together and having fun. The brief we received from the brand was to highlight the fact that McDowell's spreads the spirit of friendship, which is the brand proposition. So we went about creating a campaign around these friends."

The television campaign will be supported by outdoor and digital. A microsite, which will revolve around friendship, is currently been created.YouTube and a Facebook application will also be used as part of the digital campaign. The TVC went on air last weekend.