Matrimony service provider Shaadi.com has launched an ad film for Select Shaadi, its new personalised matchmaking service. The ad film has been conceptualised by JWT India and is currently on air.
The film features a father and daughter talking over the phone as they get ready to leave for their respective offices. The father enquires if she met the two suitors whose details he'd sent across. He then asks, albeit a little hesitantly, if she liked them. She responds that she did like one of them but 'did not exactly 'like-like' him'. Her father feigns understanding what she means despite being clueless. On being asked why, she explains that there should be some amount of 'like-mindedness'. She signs off in a hurry. The man calls up the Select Shaadi staff and explains that last week his daughter had gone by the idea of 'opposites attract' whereas today she was looking for like-mindedness. The member of staff assures the father that he will look into the situation. A voice over explains that it's not easy finding the perfect match, showcasing Select Shaadi as the solution. The ad film ends with the father still confused about the difference between 'like' and 'like-like', and posing the question to his wife.
Premanshu Singh, AVP and head-emerging business, Shaadi.com, said, “We are elated to launch Select Shaadi and look forward to helping each and every single person find his/her special someone. Technology combined with experience and a little human touch is the secret ingredient, which makes Select Shaadi the most successful personalised matchmaking service in India.”
AVP and head, emerging business: Premanshu Singh
Creative agency: JWT India
Media agency: Havas Media
Director (film): Vikas Bahl