Campaign India Team
Sep 16, 2014

Matchmaking specialist Select Shaadi promises to decode 'like' and 'like-like'

Watch the ad film conceptualised by JWT India

Matrimony service provider Shaadi.com has launched an ad film for Select Shaadi, its new personalised matchmaking service. The ad film has been conceptualised by JWT India and is currently on air.
 
The film features a father and daughter talking over the phone as they get ready to leave for their respective offices. The father enquires if she met the two suitors whose details he'd sent across. He then asks, albeit a little hesitantly, if she liked them. She responds that she did like one of them but 'did not exactly 'like-like' him'. Her father feigns understanding what she means despite being clueless. On being asked why, she explains that there should be some amount of 'like-mindedness'. She signs off in a hurry. The man calls up the Select Shaadi staff and explains that last week his daughter had gone by the idea of 'opposites attract' whereas today she was looking for like-mindedness. The member of staff assures the father that he will look into the situation. A voice over explains that it's not easy finding the perfect match, showcasing Select Shaadi as the solution. The ad film ends with the father still confused about the difference between 'like' and 'like-like', and posing the question to his wife.
 
Premanshu Singh, AVP and head-emerging business, Shaadi.com, said, “We are elated to launch Select Shaadi and look forward to helping each and every single person find his/her special someone. Technology combined with experience and a little human touch is the secret ingredient, which makes Select Shaadi the most successful personalised matchmaking service in India.”
 
Credits
 
Client: Shaadi.com
AVP and head, emerging business: Premanshu Singh
Creative agency: JWT India
Media agency: Havas Media
Director (film): Vikas Bahl
Source:
Campaign India

Related Articles

Just Published

Premium
Keith Weed joins WPP's board
Premium
16 hours ago

Keith Weed joins WPP's board

He had retired from Unilever earlier this year

Premium
Nikhil Rungta joins Verizon Media as country manager
Premium
17 hours ago

Nikhil Rungta joins Verizon Media as country manager

Will be based in Bengaluru and will lead Verizon's brands which include Yahoo News, HuffPost and Yahoo Mail

Premium
Leo Burnett gets Mayuresh Dubhashi and Sonal Chhajerh as ECDs
Premium
18 hours ago

Leo Burnett gets Mayuresh Dubhashi and Sonal ...

Dubhashi moves from Grey while Chhajerh was previously with Publicis Singapore

Premium
Sunil Kataria elected as chairman for ISA again
Premium
20 hours ago

Sunil Kataria elected as chairman for ISA again

He has led the body for the last three years