Mansion House, a player in the brandy market, has rolled out a campaign ‘a warm welcome’ to foster a strong sense of shared humanity.
Conceptualised by StoryBoats, the film showcases a series of meaningful interactions driven by genuine acts of kindness, empathy, and compassion. From a woman army officer's reunion with her family, to the serendipitous encounter of a stranded musician with a traditional couple, and the comforting support an elderly gentleman provides to a troubled young man, each moment unfolds with deep resonance. Through its messaging, the film seeks to challenge conventional stereotypes and promote diversity and equality.
Ahmed Rahimtoola, chief marketing officer, Tilaknagar Industries, said, "We are extremely elated to launch our new brand proposition ‘a warm welcome’, through a powerful digital campaign. We strive to empower our consumers to craft lasting memories and cherish remarkable experiences through simple acts of kindness. It is a privilege for Mansion House to lead by example and share this warmth that binds us all as a nation. We wish to encourage consumers to embrace openness, generosity, and inclusivity in their human interactions, inspiring them to live in the present moment and make a profound impact.”
Antony Rajkumar, CEO and founder, StoryBoats said, "The opportunity to craft the communication strategy of 'a warm welcome' has been an incredible journey for us as a storytelling company. Through our association with a leadership brand like Mansion House, we are honoured to be able to define a strong and refreshing narrative for the entire category. The campaign is a mesmerising window into a world of genuine and transformative welcomes that embrace humanity in its entirety - the kind we all love to raise a toast to!"
.jpg&h=334&w=500&q=100&v=20170226&c=1)
