Campaign India Team
Oct 30, 2019

LoanTap opens up new possibilities for millennials

Watch the film conceptualised by Mad Minds here

Right from delayed increments to sudden car repairs or vacation demands, this film takes you through the numerous uncalled for situations that demand financial assistance. It brings up, in a quirky way, how untoward situations can crop up and one has no choice but to deal with it. So, why take load, it asks.
 
“Loans must fit the pocket of the millennials and should come at friendly terms. The concept of going to the branch and getting personal loans has become obsolete. When technology commands the financial processes, customisation must be at the hand of consumers,” says Satyam Kumar, CEO, LoanTap.
 
He adds, “We firmly believe that there’s a long term relationship between a lender and the borrower.” Today’s millennials or salaried professionals need financial help to cope up with the ever changing environment – be it parental care, career movement or their lifestyle requirement." 
 
The film was based on the research findings amongst the youth, across metros, that they want more out of life. Today's youth live each day to fulfil their dreams and aspirations -- be it travel the world, getting the latest gadgets, destination weddings and so much more. 
 
Source:
Campaign India

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