Neobanking startup StashFin, has announced the appointment of Gaurav Nijhawan as vice president of marketing, brand and communication.
He will be responsible for leading the brand’s marketing, brand and communication function and will also spearhead its brand marketing, digital media and creative strategy to drive aggressive growth.
Nijhawan will help StashFin expand its brand narratives to reach the right audience across demographics.
He moves from Citi, where he was vice president - marketing, leading brand marketing for the cards and lending division.
Tushar Aggarwal, CEO and founder, StashFin, said, “Nijhawan is an outstanding addition to our team, as he brings a deep blend of brand and digital expertise and has extensive experience in building brands. Gaurav’s marketing acumen and his strong background in building top marketing and communication teams will accelerate StashFin’s growth. We are thrilled to have him on board!”
Nijhawan said, “I am very excited to join the StashFin team and look forward to leveraging my expertise in driving growth for the brand. StashFin is one of the most innovative players in the Fintech space and this is a unique opportunity for me to combine all my experience into propelling StashFin as the preferred brand amongst consumers.”
With over 12 years of experience, he has also worked with companies like Carlsberg, EY and Aricent.