Lenskart takes to exaggerated humour, highlights accuracy of lenses

Lenskart.com has rolled out an ad campaign conceptualised by Enormous. The campaign consists of three TVCs, one of which has been on air since 5 July. 

 

The film features a young man talking about his two-year relationship with Susie. Narrated through flashbacks, the film shows the time they spent together. The protagonist reveals that while all the women loved his girlfriend, all the men mocked him. His friends make quips at him about getting his eyes checked.

 

The protagonist buys a new pair of glasses from Lenskart after hearing about their accuracy. Once he dons his new glasses, he realises why all the men have been laughing at him. It is revealed that Susie is actually a dog.

 

Speaking with Campaign India, Ashish Khazanchi, ‎managing partner, Enormous, said, “There’s a series of three films that we’ve done. The problem is that even though there is enough traction for the site, people need reassurance about the things they are buying since this is a high involvement category. People have a lot of questions and there are a lot of aspects about the brand that people need to know about. So this campaign looks to answer those questions, which would normally be answered by opticians or doctors.”

 

The remaining two films will air by the end of July.

 

Credits

Client: Lenskart.com

Creative agency: Enormous