Rapido has rolled out a campaign 'bike wali taxi, sabse saxi' (bike taxis are the most sexy).
Conceptualised by Enormous, the campaign consists of a film currently on-air on JioCinema during the IPL. This film shows an overfilled bus stopping at a bus stop. A lady who was to get on to it, stares at the bus and those inside of it, and then turns it down. Her travel solution is Rapido's bike taxi service instead.
Three more films will be released as part of this campaign.
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Watch the film here