Lenskart.com has rolled out a campaign featuring Katrina Kaif. The film has been conceptualised by Enormous and showcases the brand's new '3D Try On' feature.
The film opens with a man on a dentist's chair. As he waits for the doctor to treat him, he looks around and is shocked to see Kaif by his side. Wearing a pair of spectacles, she asks him 'how do I look'. Before the man can answer her, with a tap of her finger she quickly changes frames. As the film goes on she is taken to a new place each time. It is revealed that the people interacting with her in these spaces are the individuals who are actually looking at her photo and commenting as she seeks advice on her new frame using the '3D Try on' feature.
Peyush Bansal, founder and CEO, Lenskart.com, said, “We are extremely thrilled to unveil the new TVC with Katrina who naturally fits our brand proposition of ‘Addictive Playfulness’. The ‘How do I look’ campaign is a fun and quirky spin on taking the glasses shopping experience with Lenskart.com directly to the social media platform and get an instant opinion through the comments and likes to help consumers make the best decision at their fingertips. Our focus is to use technology to take eyewear buying to the next level."
Creative agency: Enormous
Production agency: Chrome Pictures
Director: Hemant Bhandari