Advertising
Loulla-Mae Eleftheriou-Smith
Jul 03, 2014

LED-lit figures scale Kuala Lumpur skyline in dazzling new Lexus work

Watch the campaign conceptualised by CHI & Partners here

The ‘Amazing in motion’ film shows a sequence of stuntmen dressed in LED lightsuits and lit up in quick succession to create the illusion of one illuminated figure sprinting across Kuala Lumpur.
 
Leaping through trees and over people's heads, diving under water and even dropping from skyscrapers, the LED-clad figures in the new Lexus ad take the act of a stunt to a new level.
 
The suits themselves took six weeks to build and each one contained a total of 1,680 LED lights.
 
Brand: Lexus
 
Agency: CHI & Partners
 
This article first appeared on www.marketingmagazine.co.uk
Source:
Campaign India

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