Bates CHI&Partners has named Asheesh Malhotra president and head of its Mumbai office. He joins the agency from Ogilvy & Mather Mumbai where he was senior vice president.
Malhotra will report to CEO Srikanth VS. The leadership team comprises Sourabh Mishra (CSO), Manmohan Anchan (CCO) and Sagar Mahabaleshwarkar (NCD).
Sanjay Thapar, group CEO at Bates CHI&Partners, also headed the Mumbai office prior. He exited the agency earlier in 2014.
Srikanth said, "Asheesh is one of the most talented people in our business today. In particular, he shines at growing existing client relationships and winning new business. His appointment is key to our growth agenda, by demonstrating fully our ability to deliver ‘Big Ideas for Ambitious Brands’."
Malhotra said, "Bates CHI&Partners is a true blue new model agency. It breaks the traditional mould of ‘in-house only talent and resources’, and instead practices true collaboration by pulling together the best resources that the world has to offer, especially in the disciplines of digital, social and retail. As a result, we can offer solutions that are designed to break through more quickly, thus saving clients loads of media bucks. Recent interactions with clients have reaffirmed the need for such a nimble and creative agency model."
In a career spanning 18 years, Malhotra has also worked with Lowe Lintas and Partners.
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