Renault's newest film for its Kwid looks to showcase the features of the car.
Conceptualised by L&K Saatchi & Saatchi, the film shows a group of friends driving through a forest. As they're driving through they spot a herd of elephants. As the drive continues, they spot a calf by itself in the forest. They use the reverse camera in the car to drive through the forest and guide the calf to the elephants they had spotted earlier.
Virat Khullar, marketing head, Renault India, said, “Renault Kwid stands for 'live for more'. It has always delivered more features than the competition. In three years we have grown strongly with more than 2.5 lakh happy customers across India. This campaign uses SUV imagery to bring alive the strengths of this big small car.”
Charles Victor, executive director, L&K Saatchi & Saatchi, said, “Young Indians are increasingly doing short drive holidays and self-driven/planned trips making the SUV-inspired Renault Kwid a perfect match for this growing lifestyle. We married this ready-to-explore-the-world attitude with the new KWID and the result was this charming piece of communication.”
Kartik Smetacek, ECD, L&K Saatchi & Saatchi, added, “The task for the campaign was to add a new dimension to the Kwid brand. Inspired by its SUV design, we wanted to reposition it as an ally in adventure. While also showcasing its latest class-leading feature – a reverse parking camera.”
The film is running on television and digital. The campaign also consists of radio and print legs.
Agency: L&K Saatchi & Saatchi
Executive director: Charles Victor
Executive creative director: Kartik Smetacek
Creative: Divakar Shetty, Rishabh Dave, Thomas George
Vice president: Jay Mehta
Account management: Shazia Shaikh, Vaishali Upadhyay, Siddharth Jain
Films: Vijay Vigamal