Campaign India Team
Aug 10, 2018

Kwid's features helps re-unite calf with family

Watch the film conceptualised by L&K Saatchi & Saatchi here

Renault's newest film for its Kwid looks to showcase the features of the car.
 
Conceptualised by L&K Saatchi & Saatchi, the film shows a group of friends driving through a forest. As they're driving through they spot a herd of elephants. As the drive continues, they spot a calf by itself in the forest. They use the reverse camera in the car to drive through the forest and guide the calf to the elephants they had spotted earlier.
 
Virat Khullar, marketing head, Renault India, said, “Renault Kwid stands for 'live for more'. It has always delivered more features than the competition. In three years we have grown strongly with more than 2.5 lakh happy customers across India. This campaign uses SUV imagery to bring alive the strengths of this big small car.”
 
Charles Victor, executive director, L&K Saatchi & Saatchi, said, “Young Indians are increasingly doing short drive holidays and self-driven/planned trips making the SUV-inspired Renault Kwid a perfect match for this growing lifestyle. We married this ready-to-explore-the-world attitude with the new KWID and the result was this charming piece of communication.”
 
Kartik Smetacek, ECD, L&K Saatchi & Saatchi, added, “The task for the campaign was to add a new dimension to the Kwid brand. Inspired by its SUV design, we wanted to reposition it as an ally in adventure. While also showcasing its latest class-leading feature – a reverse parking camera.”
 
The film is running on television and digital. The campaign also consists of radio and print legs. 
 
CREDITS:
 
Client: Renault
Agency: L&K Saatchi & Saatchi
Executive director: Charles Victor
Executive creative director: Kartik Smetacek
Creative: Divakar Shetty, Rishabh Dave, Thomas George
Vice president: Jay Mehta
Account management: Shazia Shaikh, Vaishali Upadhyay, Siddharth Jain
Films: Vijay Vigamal
 
 
 
 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

US greenlights TikTok-Oracle deal; fate now lies ...

Under the arrangement that has been waved through by President Trump, ByteDance will create a new US-headquartered company called TikTok Global that will be majority owned by US investors.

6 hours ago

Cred gets Anil Kapoor energy to spread benefits of ...

Watch the film conceptualised by the in-house team here

6 hours ago

Paytm questions Google policies after the app was ...

The app reveals its side of the story after being delisted from Google's Play Store

2 days ago

Wavemaker's Monaz Todywalla joins PHD as CEO

Replaces Jyoti Bansal who moved on in June