Campaign India Team
Aug 29, 2019

Klarna's VAR football shirt

Watch the film conceptualised by 72andSunny Amsterdam here

As controversial Video Assistant Referee technology comes to the Premier League, payment provider Klarna tackles the debate with a VAR football shirt.
 
The Klarna X VAR shirt highlights that the ‘buy now, pay later’ brand is the VAR of online retail and helps shoppers get their decisions right off the pitch.
 
The limited edition shirt is designed by British-Italian graphic and apparel designer Angelo Trofa, who is known for his football kits, and made by Amsterdam-based football fashion shop COPA. It has been sent to influencers, football personalities and fans in a box that can be folded to resemble the VAR on-field review screen.
 
The work was created by Jorgen Sibbern and Josh Harris at 72andSunny Amsterdam, and directed by Sam Vis through Halal Film & Photography.
Source:
Campaign India

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