Campaign India Team
Dec 27, 2012

KFC’s new flavour appeals to the ‘Indian within’

WATCH the ad film created by Ogilvy & Mather here

wide player in 16:9 format. Used on article page for Campaign.

KFC has launched 'Curry Crunch', its first India-inspired flavour of chicken, for which, Ogilvy & Mather has created a new TVC.

The TVC revolves around the theme ‘We are still Indian at heart’. The ad opens with a man making an informal presentation to a group of people at his table. The presentation is interrupted when his phone rings, and his unusual (and unmistakably Indian) ring tone catches the attention of his audience. The second situation shows a group of friends seated inside a KFC restaurant. A friend calls them out to see his new bike. They step out to break a coconut, and the voice over says, 'Bahar se hum kitne bhi cool ho, par bhaiya hum andar se hai totally Indian'. The film ends with the voice over introducing the new launch.

Commenting on the new offering, Tarun Lal, general manager - KFC India and area countries, said, “Curry Crunch is the biggest launch for us this year and will be supported by a robust 360-degree marketing campaign including a thematic TVC, digital activations, print, outdoor etc.”

Ajay Gahlaut, executive creative director, Ogilvy & Mather, added, “In addition to the iconic KFC crunchy, juicy chicken, this product has a true flavour of India. It promises a unique fusion of Videshi and Indian. The TVC has been made keeping in mind contemporary reality in India, where we tend to demonstrate western dress and behavior patterns to the outside world, but are truly Indian at heart.”

KFC has also launched a digital campaign, including a day-long roadblock on Yahoo! An application ‘Currycature’ has also been created to engage with fans on KFC’s Facebook page. Currycature allows users to create Indian-ised caricatures of themselves.


Client: KFC

Agency: Ogilvy & Mather Delhi

Campaign India

Related Articles

Just Published

1 hour ago

CMO’s MO: Responsible marketing merits more ...

Schneider Electric India’s CMO advocates for marketing that drives societal good and environmental responsibility, beyond just metrics.

2 hours ago

Moves and wins roundup: Week of 15 July

The latest appointments and account wins from Burson, Interactive Avenues, Positive Vibez Brand Solutions, Havas India, Adbuffs and more in our weekly news roundup.

4 hours ago

Zaid Al-Qassab is on a mission to change how ‘the ...

The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.

4 hours ago

17 business leaders react to Trump assassination ...

CEOs rushed to social media to condemn the shooting after staying quiet about politics for most of this election cycle.