Campaign India Team
Dec 27, 2012

KFC’s new flavour appeals to the ‘Indian within’

WATCH the ad film created by Ogilvy & Mather here

wide player in 16:9 format. Used on article page for Campaign.

KFC has launched 'Curry Crunch', its first India-inspired flavour of chicken, for which, Ogilvy & Mather has created a new TVC.

The TVC revolves around the theme ‘We are still Indian at heart’. The ad opens with a man making an informal presentation to a group of people at his table. The presentation is interrupted when his phone rings, and his unusual (and unmistakably Indian) ring tone catches the attention of his audience. The second situation shows a group of friends seated inside a KFC restaurant. A friend calls them out to see his new bike. They step out to break a coconut, and the voice over says, 'Bahar se hum kitne bhi cool ho, par bhaiya hum andar se hai totally Indian'. The film ends with the voice over introducing the new launch.

Commenting on the new offering, Tarun Lal, general manager - KFC India and area countries, said, “Curry Crunch is the biggest launch for us this year and will be supported by a robust 360-degree marketing campaign including a thematic TVC, digital activations, print, outdoor etc.”

Ajay Gahlaut, executive creative director, Ogilvy & Mather, added, “In addition to the iconic KFC crunchy, juicy chicken, this product has a true flavour of India. It promises a unique fusion of Videshi and Indian. The TVC has been made keeping in mind contemporary reality in India, where we tend to demonstrate western dress and behavior patterns to the outside world, but are truly Indian at heart.”

KFC has also launched a digital campaign, including a day-long roadblock on Yahoo! An application ‘Currycature’ has also been created to engage with fans on KFC’s Facebook page. Currycature allows users to create Indian-ised caricatures of themselves.

Credits:

Client: KFC

Agency: Ogilvy & Mather Delhi

Source:
Campaign India

Related Articles

Just Published

1 day ago

FCB Group India launches 'FCB Now', a tech-first ...

It created this initiative in collaboration with tech companies like Amazon, Google, LinkedIn, Jio, Meta, and ShareChat.

2 days ago

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

2 days ago

Beyond rainbow logos: Navigating Pride month in the ...

While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.

2 days ago

Campaign Global Agency of the Year Awards 2023: ...

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.