Campaign India Team
Sep 23, 2022

Kartik Aaryan and Rashmika Mandanna say Wow Skin Science to hair fall solutions

Watch the film conceptualised in-house here

Wow Skin Science has rolled out a campaign titled Hair fall ki zero tension (zero tension for hair fall), featuring actors Kartik Aaryan and Rashmika Mandanna to highlight the benefits of its onion oil.

 

Conceptualised by the brand's in-house team, the film showcases how Aaryan and Mandanna, through their witty banter, try to recommend a solution for their hair fall problems. While the duo both try to push their recommendation to prevent hair fall, they soon realise that they were recommending the same product, which is Wow Skin Science. 

 

Manish Chowdhary, co-founder, Wow Skin Science, said, “With time, we have realised that our consumers want us to provide solutions that are derived from nature and are safe to use. Our new campaign is a homage to the age-old practice of oiling hair but with a modern twist – with Onion and Black seed oil, ingredients that possess excellent properties to reduce hair fall and improve hair growth. And with talents like Kartik and Rashmika, we wish to reach out to the maximum number of consumers looking for safe, natural, and effective solutions for their everyday haircare needs.’’

 

CREDITS: 

Client: Wow Skin Science

Director: Satyajeet Kadam

Script and creative director: Rohit Singh and Twisha Sharma

Source:
Campaign India

Related Articles

Just Published

4 hours ago

Brand campaigns celebrate values associated with ...

From menopause awareness to role reversals to mealtime shifts—brand campaigns highlight meaningful stories on Mother's Day 2025.

5 hours ago

Moves and wins roundup: Week of 12 May

Our weekly roundup of the latest appointments and account wins news from Madison Media Alpha, EndemolShine India, Mediascope, Primex Media Services, and many more.

7 hours ago

Striking a balance between design discipline and ...

In a world full of sameness, the most memorable brands are the ones that take creative risks while staying true to who they are, opines SummerOwl Studio's founder and creative director.

7 hours ago

LinkedIn’s BrandLink bets on resonance over reach

Video may be B2B’s new darling, but LinkedIn’s BrandLink is selling context, not cheap clicks—marketers and publishers take note.