The Work Advertising
Campaign India Team
Apr 18, 2023

JSW gets Alia Bhatt back in the Sawalia avatar, comes Ayushmann Khurrana's rescue

Watch the film conceptualised by TBWA\ India here

Watch the film conceptualised by TBWA\ India here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Apollo Tyres replaces Dream11 as Team India jersey sponsor

1 Apollo Tyres replaces Dream11 as Team India jersey sponsor

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

2 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

AI agents collapse the wall between marketing and CX

3 AI agents collapse the wall between marketing and CX

Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

4 Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

Consumer health giant Kenvue begins global agency review

5 Consumer health giant Kenvue begins global agency review

Monsoon rains force brands to rethink festive advertising

6 Monsoon rains force brands to rethink festive advertising

‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

7 ‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

AI’s double-click: More speed, less soul?

8 AI’s double-click: More speed, less soul?

Bayer consolidates $752m media and creative accounts with IPG

9 Bayer consolidates $752m media and creative accounts with IPG

Publicis Groupe India launches content studio to meet demand for ‘Intelligent Content’

10 Publicis Groupe India launches content studio to meet demand for ‘Intelligent Content’

Related Articles

Alia Bhatt and JSW Paints mentor Ayushmann Khuranna in the art of inquiry
The Work
Aug 23, 2023
Campaign India Team

Alia Bhatt and JSW Paints mentor Ayushmann Khuranna ...

JSW Paints celebrates beautiful thinking, from the outside and inside
Advertising
Feb 28, 2024
Campaign India Team

JSW Paints celebrates beautiful thinking, from the ...

Ayushmann and Alia show diversity of JSW Paints' colours
The Work
Sep 22, 2020
Campaign India Team

Ayushmann and Alia show diversity of JSW Paints' ...

It doesn’t take a genius to figure out JSW Paints’ supremacy, proves Alia Bhatt
Advertising
May 16, 2022
Campaign India Team

It doesn’t take a genius to figure out JSW Paints’ ...

Just Published

Spotify expands access to its ad inventory with Amazon and Yahoo
Marketing
3 hours ago
Beau Jackson

Spotify expands access to its ad inventory with ...

Streamer confirms rollout following its upfronts earlier this year.

Indegene buys BioPharm for $106 million to boost AI-driven pharma marketing
Marketing
3 hours ago
Campaign India Team

Indegene buys BioPharm for $106 million to boost ...

The Omnicom Health Group company’s acquisition will help the Indian firm’s adtech capabilities at a time of increasing disruption in the pharmaceutical sector.

Gen X: The bridge generation will drive $5.7 trillion in spending by 2030
Research and Rankings
4 hours ago
Staff Reporters

Gen X: The bridge generation will drive $5.7 ...

Born between 1965 and 1980, the trillion-dollar consumer cohort still flies under the marketing radar—despite Asia housing 61% of them, with China alone at 37%.

Grey’s global CEO Laura Maness departs
Advertising
4 hours ago
Nikita Mishra

Grey’s global CEO Laura Maness departs

The role will not be replaced. Maness announced her exit at a town hall in New York.