Campaign India Team
Feb 28, 2024

JSW Paints celebrates beautiful thinking, from the outside and inside

Watch the film conceptualised by TBWA\ here

JSW Paints has rolled out a film that has been conceptualised by TBWA\ which extends its 'think beautiful' brand thought.
The film celebrates the magic of small gestures. In the film a single, elderly man is looking to grab the attention of neighbours who are passing by his house, but fails to do so. One young girl spots his loneliness and has an idea to change it. She reaches out to her group of friends who arrive at his house and paint it. As he wakes up the next morning, he's surprised to see a group of people gathered around his house, asking him for a selfie. He soon realised that the girl and her friends have painted the house with cups murals and the film ends with the group enjoying a cup of tea.
AS Sundaresan, joint MD, and CEO, JSW Paints, said, “Our think beautiful series of films show how being thoughtful can make our world much more beautiful. In this new think beautiful film, we bring out how today's younger generation's thoughtful and meaningful actions can help spread happiness around us and build a very inclusive society.”
Govind Pandey, CEO, TBWA\India said, “An inclusive gesture holds profound beauty, transcending boundaries and nurturing connections.”
Russell Barrett, chief creative experience officer, TBWA\India, added, “Think beautiful is more than a baseline, it’s a platform idea. In this film we’ve explored yet another dimension of this platform and the transformative power of inclusivity, illustrating how even the smallest acts of kindness can catalyze positive change in society.” 
Campaign India

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