Ishaan Khatter and Tara Sutaria head to the outdoors with Nature 4 Nature

Nature 4 Nature has announced the appointment of Ishaan Khatter and Tara Sutaria as brand ambassadors and rolled out a film featuring the duo.

 

Conceptualised by ^ a t o m, the film for the beauty care range brand shows the duo at their workplace. Through their day they get clues from different natural elements around them to get out of their work day and head to the jungle. The film ends with the duo in a jungle with the brand's message 'break free and blossom'.

 

Yash Birla, founder, Nature 4 Nature, said, "We want to build a brand that isn't just concerned with human well-being but also contributes significantly to a sustainable and healthy future. Our objective is to provide our customers with 100% natural products rather than the increasingly popular acids. The raw ingredients used in the product and packaging come from around the country."

 

Yash Kulshresth, CCO, ^ a t o m, said, "We're proud to launch the brand that walks the talk. No chemicals, all-natural, and even the packaging is mango wood. But we're prouder that the ^ a t o m team has done everything from scratch. From strategy to packaging design, communication to execution, we managed to craft the entire journey of long term equity and short term performance. Along with the brand ambassadors, the director, the team from Hallucinogen and Anand Bhaskar have helped us to turn our vision into a beautiful, magical reality. And all these were possible because of the backing of the visionary entrepreneurs." 

 

The brand promises to plant a fruit tree in the jungles of Madhya Pradesh and Tamil Nadu for every purchase from its website.