ITC has rolled out a campaign for its deodorant brand Engage which features Kartik Aaryan and Tara Sutaria.
The film comceptualised by Wunderman Thompson shows the duo trying to say goodbye to each other after an evening out. They use the word several times but are unable to separate.
Sameer Satpathy, chief executive, personal care products business division, said, “ITC Engage, since its inception, has grown to become one of the most loved fragrance brands in the country. The brand has kept pace with the evolving needs of the consumers with its range of innovative offerings and experiences. Kartik Aaryan and Tara Sutaria embody the core brand value of Engage and we are happy to have them on board.”
Tista Sen, regional creative director, Wunderman Thompson, said, “Goodbyes are tough when love and a new fragrance linger on. This new spot captures what is truly the essence of a couple who are at the end of an evening out but make the moment of goodbye another expression that captures what being inseparable in love is all about. Moody and distinctive with a fresh appeal the couple Kartik and Tara embody the playful chemistry which brand Engage is synonymous with. The poignant track adds another dimension and hits the sweet spot in this new launch of Engage Deo.”
Creative agency: Wunderman Thompson
Senior VP and managing partner: Vijay Jacob Parakkal
VP: Soumya Chowdhury
Account director: Sreemoyee Dutta
Regional creative director: Tista Sen
AVP and senior creative director: Ashish Pathak
Senior VP: Chandni Kapur
Director: Anaam Mishra
Production house: Green Grass Film