The launch campaign for the 12th edition of the Indian Premier League has been unveiled.
The film has been conceptualised by Taproot Dentsu and shows how the IPL is a setting where one’s game (talent) precedes one’s name. It shows players from all eight franchises - Virat Kohli, MS Dhoni, Rohit Sharma, Dinesh Karthik, R Ashwin, Jaydev Unadkat, Rishabh Pant and Rashid Khan in their respective team jerseys. On the other side of a split screen is a group of youngsters on a local ground. The IPL stars and the locals are taking on each other to grab screen space.
Rahul Johri, CEO, BCCI, said, “BCCI’s primary objective while launching the IPL in 2008 was to promote domestic talent. In the last 11 years, it has unearthed some extraordinary players who have been serving Indian cricket with distinction. Star Sports’ new campaign for IPL-12—#GameBanayegaName resonates with that spirit and vision of IPL and we are looking forward to a great season.”
Gautam Thakar, CEO, Star Sports, added, “Through this campaign we wanted to truly reflect this thought that, given the right opportunity, anyone with skills and talent can make their mark in the world. The Vivo IPL has already shown in the past that it is an ideal platform for aspiring cricketers to showcase their talent. Names such as, Ravindra Jadeja, R Ashwin, Hardik Pandya, Jasprit Bumrah, Rishabh Pant among many others are all testament to this. This campaign reflects the spirit of young India and we are excited to bring the biggest ever IPL on our network.”
Agnello Dias, CCO, Taproot Dentsu, said, “This campaign is special because it showcases not only the biggest sporting platform this country has ever seen but also the new generation of talent coming through at Taproot Dentsu and in the advertising industry. The IPL has been the single propellant of new talent in the history of world cricket and our ECD, Pallavi Chakravarti nailed with an idea so vivid and engaging, and it simply had to be done.”
Along with this Hindi film, it has also been released in Tamil, Kannada, Malayalam, Telugu, Bengali and Marathi.
Creative agency: Taproot Dentsu, Mumbai
Co-Founder and CCOs: Agnello Dias and Santosh Padhi
Executive creative director: Pallavi Chakravarti
Creative director: Neeraj Kanitkar
CEO: Umesh Shrikhande
Head of planning: Shashank Lanjekar
Associate account director: Gargi Raju
Group account manager: Abhishek Kalzunkar
Production house: Equinox Films
Director: Ram Madhvani
Executive producer: Manoj Shroff
Producers: Shonali Sarda and Rhea Prabhu