Campaign India Team
Jul 31, 2018

InstaReM adds the gloss to a dull birthday

Watch the ad film conceptualised by Lowfundwala Communications here

InstaReM, a fintech company that offers cross-border money transfer, has rolled out a campaign. Conceptualised by Lowfundwala Communications, the campaign consists of two films.
One of the film opens at a cake cutting. What starts off as a dull celebration between family members turns into a party thanks to the birthday boy's sister transferring money using the InstaReM ad.
Kashyap Swaroop, Lowfundwala Communications, said, “#DoMore, as the hashtag suggests, helps the users of Instrarem save money, hence do more with that money. Every action has intent behind it. to #DoMore in life is a typical Instarem user’s intent. We had to keep in mind that in the remittances space, customer loyalty is least expected due to multiple reasons, ranging from assurance to security to trust to savings. A typical FMCG product’s proposition is relatively easy to explain, which is why a plethora of emotion-driven routes can be explored to explain their propositions. In the non-banking financial sector, products are generally trickier to explain, since a lot of thought goes into the buyer’s decision. The film-series had several key communications, which we’ve integrated into stories through the lens of humour. The set and setting both assume the role of a character in our films, making the films funny, informative yet relatable.”
The first film in the campaign was released in May 2018. 
Campaign India

Related Articles

Just Published

19 hours ago

Facebook removed 7 million Covid-19 misinformation ...

The social-media network has shed light on the scale of the coronavirus misinformation problem, with posts related to fake cures among the millions it has removed over recent months.

19 hours ago

Spikes Asia brings awards forward to February 2021

Inaugural Spikes Asia Creativity Report will also be released as the awards move to become an early regional benchmark in the leadup to Cannes Lions.

19 hours ago

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Ogilvy

1 day ago

Amazon shows ease of selling on platform

Watch the films conceptualised by Ogilvy here