Campaign India Team
May 17, 2023

IndiaiStore airs the pro

Watch the films here

IndiaiStore has launched a campaign to highlight the efficiency of the Macbook Air and the Macbook Pro. The film features protagonists who showcase the features of the laptop. 
 
The first film begins with a mother mocking her son sarcastically about helping out with preparations for his sister’s wedding. As the mother continues talking, the son who’s engrossed on his laptop shows her the wedding card design, decor and other things that he created using the Macbook Air. Towards the end, he tells his mother that he’ll accept cash for his work. 
 
The second film shows a girl getting paranoid about not having a cool video for the student council elections. As she goes on to crib, her friend shows her the videos that he’s made for her on his Macbook Pro. He then teases her by saying he’s voting for Prachi and not for her. 
 

Source:
Campaign India

Related Articles

Just Published

6 minutes ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

4 hours ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

6 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

6 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.