Campaign India Team
May 18, 2017

India-Pakistan encounter disrupts businessman's plan to attain moksh

Watch the ad film conceptualised by Star Sports' in-house creative team here

Star Sports has rolled out a TVC for the upcoming India-Pakistan clash at the ICC Champions Trophy 2017. The film has been conceptualised by Star Sports' in-house creative communications team. 
Set to a 'chor aaya sab moh moh' jingle, the film shows a man willingly abandon materialistic possessions as he wants to attain moksh. He is then seen at a monastery, getting his head shaved off when a gust of wind flips a newspaper and reveals an ad for the 'India v Pakistan' clash at the ICC Champions Trophy on 4 June. Seeing that, the man runs out of the monastery to watch the game as the voice over says, 'yeh moh kabhi nahi chhutega'. 
A Star India spokesperson said, “ICC Champions Trophy is the biggest cricket tournament of the year and, with an India-Pakistan match, every cricket fan will tune-in no matter which side they cheer for. The passion, pride and enthusiasm that an India-Pakistan match draws from fans is unmatched around the world. ‘#SabseBadaMoh’ underlines this sentiment and carries the #ChampionsKaWorldCup campaign forward.”
Client: Star Sports 
Creative Agency: Star Sports creative communications team
Production house: Red Ice Films
Film director: Shimit Amin
Music director: Hanif Shaikh
Campaign India

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