The Work
Campaign India Team
Nov 12, 2018

MMGB: Star Sports bats for budding women cricketers

Watch the ad film conceptualised by the in-house team at Star Sports here

Resume your work week after the long Diwali break with this film by Star Sports for the ongoing ICC Women's T20 World Cup.
 
Shot in Kashmir, the film shows the journey of a young girl who wants to play cricket. A group of young boys don't select her to play first. The girl doesn't give up. After her father gifts her a bat, she heads to the ground where the boys play and lets her bat do the talking. 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Nike's Fifa Women's World Cup ad highlights footballers' talents
The Work
Jul 18, 2023
Gurjit Degun

Nike's Fifa Women's World Cup ad highlights ...

Harmanpreet Kaur added to Puma brand ambassador roster in India
Marketing
Jan 30, 2023
Campaign India Team

Harmanpreet Kaur added to Puma brand ambassador ...

Star Sports shows how fans back team India irrespective of victory or defeat for Asia Cup promo
The Work
Aug 09, 2023
Campaign India Team

Star Sports shows how fans back team India ...

Star Sports shows how the IPL unites fans with Pandya, Rahul and Sharma
The Work
Mar 09, 2023
Campaign India Team

Star Sports shows how the IPL unites fans with ...

Just Published

When corporate chaos takes a day off
Advertising
2 days ago
Campaign India Team

When corporate chaos takes a day off

AMD’s Zen Mode film imagines an office where pressure disappears by using calm, not jargon, to make enterprise tech feel human.

EBITDA targets and vowel-free branding drive Wondrlab toward IPO
Marketing
2 days ago
Vinita Bhatia

EBITDA targets and vowel-free branding drive ...

The martech agency is executing a 26-company acquisition roadmap to achieve a 100-crore profit benchmark for its public market debut.

Glam21 launches wedding campaign with Avneet Kaur partnership
Advertising
2 days ago
Campaign India Team

Glam21 launches wedding campaign with Avneet Kaur ...

The wedding-focused campaign combines celebrity association, consumer contests and in-store activations to engage shoppers during the festive marriage season.

Ikonic Professional partners Sahher Bambba for everyday glam campaign
Advertising
2 days ago
Campaign India Team

Ikonic Professional partners Sahher Bambba for ...

The digital-first campaign with Sahher Bambba highlights easy-to-use styling tools designed for quick salon-like results.