IIFL Finance has rolled out a campaign featuring cricketer Rohit Sharma to communicate how the brand looks to always state the ‘seedhi baat’ (straight talk).
The three films have been conceptualised by Burgundy Communications.
They show situations where people beat around the bus instead of giving definite answers. Sharma comes in and states what the people are trying to say in a direct manner.
Nirmal Jain, chairman and CEO, IIFL Finance, said, “One of the key reasons of IIFL’s success has been in relentlessly keeping our customers’ interest above all else. Therefore, it is important to be absolutely transparent and flexible at the same time. Much like our choice of ambassador in the superbly talented Rohit Sharma who is cherished by the nation for his clean shot selection and effective approach to batting. Even as a leader, he leads from the front. We liked the idea behind the TVCs and resonated well with the campaign thought of Seedhi baat”
Subhrajit Kar, founder, Burgundy Communications, said, “Seedhi baat is even more relevant in today’s times when the common man is faced with financial challenges and uncertainty; they need someone who talks straight. Someone who truly partners you and is on the same side of the table."
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
15 hours ago
Had joined the company for his second stint in July 2021
1 day ago
Was creative head - South at DDB Mudra