IDFC Mutual Fund has rolled out a film which urges people to stay invested.
Conceptualised by TBWA, the film links staying invested to achieve a financial goal to the persistence one needs to learn to do a headstand.
Gaurab Parija, head – sales and marketing, IDFC AMC, said, “Investors are often susceptible to behavioural biases, especially when the market is in turmoil. Compared to earlier crises, this time, we saw that investors decided to stay invested evident through the relatively steady SIP book numbers, indicating a maturing Indian investor community. AMFI, Mutual Fund Houses and distribution partners have played a key role in hand-holding investors during this uncertain phase.”