Campaign India Team
Jun 09, 2015

Huawei pits Gayle, De Villiers and Kohli against themselves for Honor 4x

Watch the film conceptualised by L&K Saatchi and Saatchi here

wide player in 16:9 format. Used on article page for Campaign.
Huawei has rolled out an ad film for its Honor 4x phone. The film, titled, 'Be brave', has been conceptualised by L&K Saatchi & Saatchi and went on air on 8 June. The film features Royal Challengers Banglore (RCB) players Virat Kohli, Chris Gayle and AB De Villiers.
 
The film is a montage of the players training. The film opens to Kohli saying, “They say a lot of things.” A recording of commentary clips can be heard in the background as the film shifts to Gayle, who is seen using the skipping rope. After this, De Villiers is seen in the nets for batting practice and the commentary continues, talking about the task he has in hand. As the trio continue training to the point of exhaustion, Gayle can be heard saying, “I don’t listen to any of it.” This is followed by Kohli saying, “My only competition is....” He is joined in chorus by the other two who complete the thought by saying, “Me.”
 
The film cuts to unveil the Honor 4x as the voice over talks about its superior camera and 4G capability. The film ends with a super of the RCB and Huawei logo as the voice over says, 'Honour for the brave.'
 
Credits:
Client: Huawei
Creative agency: L&K Saatchi & Saatchi
Director: Gary Grewal
Production house: Red Ice Films
 
 
Source:
Campaign India

Related Articles

Just Published

17 hours ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

19 hours ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

20 hours ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

1 day ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.