Huawei has rolled out an ad film for its Honor 4x phone. The film, titled, 'Be brave', has been conceptualised by L&K Saatchi & Saatchi and went on air on 8 June. The film features Royal Challengers Banglore (RCB) players Virat Kohli, Chris Gayle and AB De Villiers.
The film is a montage of the players training. The film opens to Kohli saying, “They say a lot of things.” A recording of commentary clips can be heard in the background as the film shifts to Gayle, who is seen using the skipping rope. After this, De Villiers is seen in the nets for batting practice and the commentary continues, talking about the task he has in hand. As the trio continue training to the point of exhaustion, Gayle can be heard saying, “I don’t listen to any of it.” This is followed by Kohli saying, “My only competition is....” He is joined in chorus by the other two who complete the thought by saying, “Me.”
The film cuts to unveil the Honor 4x as the voice over talks about its superior camera and 4G capability. The film ends with a super of the RCB and Huawei logo as the voice over says, 'Honour for the brave.'
Creative agency: L&K Saatchi & Saatchi
Director: Gary Grewal
Production house: Red Ice Films