Hotstar has released its brand film for the 12th season of the Indian Premier League.
The film conceptualised by DDB Mudra shows a couple who are expecting a baby visiting an astrologer. He asks the lady to lick a magnet so that her to be born twins will remain together. After the birth, the opposite happens, as the children repel each other. As they grow up, they face several situations where this bothers them. The most bothersome of the lot is the fact that they can't enjoy watching the IPL together.
The solution for this is streaming the game on Hotstar, which allows them to chat during the game.
The IPL is scheduled to start on 23 March.
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20 hours ago
Watch the film conceptualised jointly by FCB Interface and PivotRoots along with Club Mahindra's in-house team