Hope Public Charitable Trust, Chennai, has launched a campaign to help fund its under-construction vocational training centre and residential home for abandoned children with special needs. Conceptualised by Krishitha Communications, the film titled #HopeNeedsANewHome urges viewers to donate #1SFtOfHope at Rs 1,700, to the cause.
The film showcases products made by differently abled men, women and children, all of which are sold by the charity online, through its own retail outlet and at its homes. It also features the activities conducted by the home, for its residents.
V Nagarani, founding trustee, Hope Public Charitable Trust, Chennai, said, "Every week, we get calls about a mentally retarded or ill destitute, but there is limited capacity in our existing homes for women and men. Even for vocational training, the intake capacity is restricted by the space we have. That is the reason we started building Hope's new home, spread across 10,000 square feet on the outskirts of Chennai. The work, which started on 26th January 2020, was hit by the lockdown, causing the funding to dry up. But we are slowly making progress, a few square feet at a time."
"This building will not only change the lives of these God's special children, but also the way the world perceives them. With the right guidance and vocational training, they can reclaim their dignity in society," added Nagarani.
Client: Hope Public Charitable Trust, Chennai
Agency: Krishitha Communications
Script and direction: Gokul Krishnamoorthy
Associate director: Kirubagar Giri
Editors: Kabishnath, Sathish Kumar
Production designer: Arun Sai
Digital partner: Xmedia Solutions
PR partner: Brand Wave