Greenlam Industries has rolled out a film ‘The Gutli’ (the seed), to promote sustainable practices.
Conceptualised by The Titus Upputuru Company, the film depicts how the company believes in creating beautiful spaces without causing harm to our planet. It depicts an inquisitive young girl. After gaining knowledge that the planet is losing trees, she begins to worry about her father, who is a carpenter and relies on trees for a living. The girl then decides to plant trees to help not only her father but also the planet. The film ends with showcasing that like the little girl, the company cares about sustainable practices too, and hence sources wood from sustainable forests.
Parul Mittal, director, Greenlam Industries, said, “At Greenlam, we are constantly improving our product portfolio to offer the best surfacing solutions while being committed to people and the planet. We monitor our resources in real-time, which has helped us substantially reduce our waste production. We also conduct Greenlam plantation drives from time to time spreading the message of promoting a sustainable environment and protecting our mother earth. Through this brand film, we want to convey the message that Greenlam sources wood from sustainable forests, and to date, we have successfully been able to prevent the feeling of a minimum of 8,000 trees through our paper waste recycling initiatives."
Titus Upputuru, founder and chief creative officer, The Titus Upputuru Company, said, “The film shows that we don’t need giant plans and purposes to help the environment today. Like the little girl, we just need a handful of faith and love. We can move the mountains and make this a happier, greener planet. It was a wonderful opportunity to write and direct ‘Gutli’ for Greenlam Industries.”