Godrej aer, the home, car and bathroom fragrance brand, has rolled out a film for its recently launched Godrej aer power pocket, which replaced its existing aer pocket range. The brand has introduced newer fragrances at the same price.
The film has been conceptualised by Creativeland Asia and plays up the disbelief factor about the long-lasting claim with a playful interaction between a couple. They place a bet on the longevity of the product's fragrance. Every time the husband goes into the bathroom to check, he is pleasantly surprised to find the fragrance still there and loses the bet.
Sunil Kataria, chief executive officer, India and SAARC, Godrej Consumer Products, said, “Godrej aer pocket redefined the category of bathroom fragrances when it was launched in 2016. With constant focus on innovation, the brand is committed to provide consumers superior products at an affordable pricing with the latest technology. The new Godrej aer power pocket is a revolutionary product in the category offering advanced power gel technology. We are also offering 5 exciting new fragrance options, empowering consumers with more to choose from. To support the launch and drive visibility for power pocket, we have launched a new TVC highlighting the stellar qualities of this new offering.”
Anu Joseph, chief creative officer, Creativeland Asia, said, “The proposition was single-minded. We had to deliver the message that the fragrance of Godrej aer power pocket lasted for 30 days. It’s almost unbelievable. True to aer’s quirky tonality, we used the fact that it’s incredible, as the central thought. The disbelief became the idea. I think the ad delivers the message in a memorable way.”