Flipkart turns focus on home category with convenience of 'Ghar Baithe Ghar Sajao'

Flipkart has launched ‘Ghar Baithe Ghar Sajao’ (decorate home, from home) campaign. Conceptualised by Happy Creative Services, the campaign promotes Flipkart’s 'home' category.

 

The TVC shows a couple  decorating their home with furnishings and such. The wife storms off into the bedroom as her husband waits by the door. The wife, in anger, tells him to go ahead with his trip to China as the man pleads for her to see reason. She reminds him of his promise that they both would set up the house together. In the meantime, while still by the door, he has started looking up home décor options on Flipkart on his phone. He calls out to her about wanting to put up blue curtains in the living room. This draws her out and the film ends with a showcase of the offerings as the voiceover says, ‘Ghar Baithe Ghar Sajao’.

 

Shoumyan Biswas, senior director, marketing – Flipkart, said, "The home products market in India is very fragmented. This makes shopping for one’s home a very cumbersome and time consuming process. With the ‘Ghar Baithe Ghar Sajao’ campaign we are letting our customers know that they now have access to a wide variety of home related products under one roof, making it an extremely easy and convenient process to set up their dream home.”

 

Biswas added, “With more and more Indians growing accustomed to shopping online, we are positive that Flipkart has entered this segment at the right time. The home category market is expanding rapidly and will be the next big thing in Indian e-commerce.”

 

Credits

Client: Flipkart

Creative agency: Happy Creative Services

Director: Piplu R Khan

Production house: Potlibaba Films