Art-E-Mediatech to handle Pidilite Industries' digital technology mandate

No multi-agency pitch involved

May 18, 2022 05:24:00 AM | Article | Campaign India Team

Pidilite Industries has appointed Art-E Mediatech as its digital technology partner.
The agency's mandate is to build a strategic and streamlined digital brand experience for Pidilite. 
According to a statement from the agency, Art-E Mediatech will design, develop and manage the digital platforms for the multiple brands and products like Fevicol Design Ideas, Dr. Fixit, One Pidilite, ICA, Dr. Cipy, and other products.
The account was won without a multi-agency pitch.
Vinay Subramanyam, CMO, Pidilite Industries, said, “Art-E Mediatech is a valuable and strategic partner and shares our quest of delivering industry leading brand experiences across platforms. Art-E Mediatech’s capabilities to understand various user journeys of our customers and translate them into an effective outcome based digital experience is what we are looking forward to.”
Preetesh Chouhan, chief digital officer, ART-E Mediatech, said, “We are delighted and thrilled to partner with Pidilite, which is a consumer centric company committed to quality and innovation for decades. Over the years we have built a strong reputation in the areas of digital experience solutions and delivery and we’ll be utilising our full stack capabilities in building cutting edge digital brand experiences for Pidilite customers and partners.”