Fastrack 'gets trippin' with an interactive video
Watch the ad film conceptualised by Almara Films and 22Feet Tribal Worldwide here
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Madison Media folds HiveMinds fully into its playbook
The agency bets on integrating brand and performance marketing, but must navigate pricing pressure, talent scarcity and commoditisation risks.
Nike flips the script: From action to intention
The brand’s latest campaign questions perfection, urging Gen Z athletes to embrace showing up over winning, in a timely cultural pivot.
Agencies risk running faster in the wrong direction
From BlackBerry to Kodak, efficiency without direction has toppled giants. For agencies, survival now depends on velocity, not speed.
India’s ad market shifts, without a clear winner
From TV’s mass reach to digital’s automation surge, the mid-year data shows marketers diversifying spend instead of converging.