EuroKids International has launched a digital campaign ‘Right Start, Flying Start’, urging parents to resume learning for their toddlers. Conceptualised by The Womb, the three-film campaign sends home the message of #UninterruptedLearning, since the pandemic put a gap in kids education.
The films showcase different ways that pre-school educators at EuroKids engage with, to teach new concepts to kids. The mascot of the films is a EuroKids student, dressed up as superman and superwoman, helping other toddlers with concepts they struggle to understand.
K V S Seshasai, CEO, Pre-K division, EuroKids International said, “There is irrefutable global evidence that the learning journey for children is the most rapid in the early years and the closure of early childhood education centres during the pandemic has resulted in a widening gap in learning for most children. In order to stem this, we want to encourage parents to consider remote learning for their children, so they can continue to achieve their developmental milestones. Children can stay indoors and learn with experienced educators and use a scientifically developed curriculum.”
Navin Talreja, founding partner, The Womb said, ”Our understanding of parents’ mindsets with regard to early years of schooling revealed that these are considered as discretionary years of fun for kids. Working with the management, curriculum creators and teachers at EuroKids helped us understand that in fact, some of the critical phases in a child’s learning journey are the early years in school. Taught the EuroKids way better prepares them to take on the academic challenges that come their way as they move through different grades. Our task in communication was to bring to the forefront the unique ways EuroKids teaches kids to give them this flying start.”