Edelweiss Tokio Life dramatises need for 'double insurance'

Watch the ad films conceptualised by Contract India here

Feb 19, 2019 10:18:00 AM | Video | Campaign India Team

Edelweiss Tokio Life Insurance has rolled out two TVCs for its 'Zindagi Plus' plans. Conceptualised by Contract Advertising, the films show how the plan provides double insurance. 
One film shows a father urging his child to jump from a ladder. He assures him that he'll catch him. But, just when the boy decides to jump, the father is distracted by the household help. The boy is rescued by his mother, who makes a last minute dramatic entry to the film.
The other film follows a similar pattern, with a child shown riding a cycle. 
Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance, said, “We, as a brand, believe that our journey with our customers does not end with paying a claim; it extends much further to protecting those who are enduring the loss of a loved one. Both the scripts capture every day, relatable stories and we needed somebody to handle them with a fresh perspective. Shoojit Sircar has added his own uniqueness to these films and helped us tell our brand story”
Sagar Mahabaleshwarkar, CCO, Contract India, said, “We were working towards a dual objective - bringing out the core benefit of Zindagi Plus and also demystifying the complexity associated with life insurance in general. It was executed with a light-hearted tonality to deviate from the usual heavy aura that life insurance category uses. We believe this will create a higher acceptance among the audience.”