Zomato has rolled out a campaign consisting of two TVCs that urges users to follow their desires.
Conceptualised by McCann Worldgroup, one film features comedian Rahul Dua. He's in office with the dilemma to pick between his home cooked food or a pizza. He opts for the home made food. But, soon after he's faced with another dilemma - choosing between a friend's bachelor party and a movie with his partner. He then realises that he's letting go of all his wants and decides to live life his way.
The second film shows a similar situation where a young man puts away his craving for butter chicken for home cooked food. He then thinks about a summer trip to Goa. His mother tells him to plan a trip to their hometown instead. With this he lets loose and decides to indulge in the butter chicken he planned to.
Sandeep Anand, chief marketing officer, Zomato, said, "Most customers feel an internal tussle when they crave to order outside food. This tussle is mostly around social conditioning where they feel that giving into their craving depicts a lack of self-control. Through this TVC, we attempt to encourage users to live larger than life and give into their cravings, guilt-free.”
The campaign is also spread across digital.