Divya Marathi has launched a campaign that seeks to establish the newspaper as the only one in Maharashtra that is free from influence. The film has been conceptualised by Orcomm Advertising.
The Marathi film opens as a man wakes up. He heads to his hall to enjoy a cup of tea. Waiting for him is a man dressed like a politician, who takes the newspaper, rolls it to hold it like a megaphone and starts talking into the man's ear. The man reacts to each message with a different expression. When he steps out, he sees news being spread to others in the same way. A super reads, 'If your newspaper is not independent, how can your thoughts be.' A man walks to a group of people, who have a newspaper in hand folded as a megaphone. It is revealed that he is a Divya Marathi reader. The film ends with the claim: 'Maharashtra's only independent newspaper'.
Client: Divya Marathi
Creative agency: Orcomm Advertising
Production: Basta Films
Creative head: Amit Koserwal
Director (film): Divyanshu Ganjoo
Account management :Kavita Sharma, Dilind Menon
Producer: Mahima Sharma
Production: Arpit, Keyur, Kartika