Campaign India Team
Nov 02, 2016

Divya Marathi makes 'independent newspaper' pitch

Watch the ad film conceptualised by Orcomm Advertising here

Divya Marathi has launched a campaign that seeks to establish the newspaper as the only one in Maharashtra that is free from influence. The film has been conceptualised by Orcomm Advertising.
The Marathi film opens as a man wakes up. He heads to his hall to enjoy a cup of tea. Waiting for him is a man dressed like a politician, who takes the newspaper, rolls it to hold it like a megaphone and starts talking into the man's ear. The man reacts to each message with a different expression. When he steps out, he sees news being spread to others in the same way. A super reads, 'If your newspaper is not independent, how can your thoughts be.' A man walks to a group of people, who have a newspaper in hand folded as a megaphone. It is revealed that he is a Divya Marathi reader. The film ends with the claim: 'Maharashtra's only independent newspaper'. 
Client: Divya Marathi
Creative agency: Orcomm Advertising 
Production: Basta Films 
Creative head: Amit Koserwal 
Director (film): Divyanshu Ganjoo 
Account management :Kavita Sharma, Dilind Menon 
Producer: Mahima Sharma 
Production: Arpit, Keyur, Kartika 
Campaign India

Related Articles

Just Published

10 hours ago

MMA Smarties 2020: Isobar, Aditya Birla Capital, ...

Isobar bagged 'agency of the year', while Spotify was awarded 'publisher of the year', the 'marketer of the year' went to Aditya Birla Capital, Netflix won 'brand of the year and Affle was awarded 'enabling technology company of the year'

2 days ago

Swati Mohan to exit Netflix

Had joined the team in 2018

2 days ago

PNB Housing Finance shows ease in securing house loans

Watch the film conceptualised by Daiko FHO here

2 days ago

How countries are responding to vaccine news

Governments in the region are devising vaccination plans and communicating them with both hope and caution