Campaign India Team
Nov 02, 2016

Divya Marathi makes 'independent newspaper' pitch

Watch the ad film conceptualised by Orcomm Advertising here

Divya Marathi has launched a campaign that seeks to establish the newspaper as the only one in Maharashtra that is free from influence. The film has been conceptualised by Orcomm Advertising.
The Marathi film opens as a man wakes up. He heads to his hall to enjoy a cup of tea. Waiting for him is a man dressed like a politician, who takes the newspaper, rolls it to hold it like a megaphone and starts talking into the man's ear. The man reacts to each message with a different expression. When he steps out, he sees news being spread to others in the same way. A super reads, 'If your newspaper is not independent, how can your thoughts be.' A man walks to a group of people, who have a newspaper in hand folded as a megaphone. It is revealed that he is a Divya Marathi reader. The film ends with the claim: 'Maharashtra's only independent newspaper'. 
Client: Divya Marathi
Creative agency: Orcomm Advertising 
Production: Basta Films 
Creative head: Amit Koserwal 
Director (film): Divyanshu Ganjoo 
Account management :Kavita Sharma, Dilind Menon 
Producer: Mahima Sharma 
Production: Arpit, Keyur, Kartika 
Campaign India

Related Articles

Just Published

49 minutes ago

Twitterati now calls for #BoycottFabindia

The brand has landed up in the internet's hate zone for the use of an Urdu phrase while promoting its Diwali collection

4 hours ago

Amazon Pantry tops brand health chart in the ...

YouGov's Retail Rankings 2021 reveals the brands with the best 'brand health' among urban Indians

5 hours ago

Objectification is an issue only when the other ...

JG Hosiery’s chief marketing strategist talks about the remake of Macho Sporto's campaign, the plagiarism case against Lux Cozi, objectification, and more...