D&AD has introduced a new award, White Pencil, adding to its existing awards – the Black and the Yellow Pencil that are given for creative excellence. The White Pencil is an award designed to celebrate an idea that will change the world for the better.
Unilever has entered into a long-term partnership with D&AD wherein the consumer goods major has pledged to support The White Pencil. This investment will help fund a programme of educational activities to get people talking, joining in and taking action to really make a difference.
The White Pencil is the first new award in D&AD’s fifty-year history and will be awarded annually to an idea that has been executed and demonstrated its ability to influence real and positive change. The first White Pencil will be awarded in November 2012 as part of D&AD’s 50th Birthday celebrations.
Marc Mathieu, senior vice president marketing, Unilever, said: “On our mission to make sustainable living commonplace, our brands and our marketing have a great responsibility to inspire and stimulate positive change to people’s lives. That's why our new long term partnership with D&AD and the White Pencil is so exciting, because it's these qualities that are inherent within the creative community, and these qualities that will be instrumental in helping us deliver on our sustainable growth agenda.”