Crompton Greaves Consumer Electricals has unveiled a multimedia campaign for its new range of Energion ceiling fans. Titled ‘Savings Karo Without Compromise’ (save without compromise), it draws attention to the brand’s approach on sustainability and energy efficiency.
The film showcases a candid interaction between a young couple. The husband makes a hand fan and proudly tells his wife that it’s the best energy savings fan. She looks at him in disbelief and asks him about the breeze from the fan. He then tells her that they have to compromise full speed, in order to save energy. To this, she responds by asking Alexa to turn on the ceiling fan and tells her husband that there’s no need for compromise with Crompton’s new range of energy saving fans.
Pragya Bijalwan, CMO - Crompton Greaves Consumer Electricals, said, “Our endeavour is to offer innovative sustainable solutions to our consumers. We’re constantly looking for opportunities to innovate and offer energy efficient appliances, thereby reducing our consumer’s energy consumption.”
She added, “We are very pleased to launch this campaign for our energy efficient fan range that captures the day-to-day candid home conversations with our loved ones. We understand that the fan is one of the most fundamental necessities at home and while people compromise on performance for energy efficiency, we aim to tackle this thought by highlighting the superior breeze, air flow and premium technology that goes behind making our energy efficient ceiling fans. We believe in consumer satisfaction without compromising on their experience. With this film, we hope to communicate Crompton’s meaningful innovations that can solve the much-needed yet unspoken problems in our daily lives in the most engaging and informative way.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
4 hours ago
Rao is currently CEO of dentsuMB Group India