Cred, an official partner of the Indian Premier League, has released its campaign for the tournament.
The campaign consists of three films, one of which is currently on air. This film features Anil Kapoor and shows the actor auditioning for a role in Cred's campaign. Kapoor shakes a leg and describes Cred's features.
The other films will also feature Bollywood celebrities from the 90s.
Trupthi Shetty, lead - growth and engagement, Cred, said “We are extremely excited to be associated with IPL 2020. At Cred, we believe in rewarding good financial behavior and with this campaign, we are positive that our message of encouraging financial literacy and educating viewers on the rewarding benefits of responsible financial behavior would come through in an entertaining manner. With Anil Kapoor and others lending their inimitable styles and unique personalities to each video, we are sure audiences would definitely relate to this campaign and our association would be off to a rewarding start.”
Creative directors: Tanmay Bhat and Ayappa KM
Written by: Devaiah Bopanna, Puneet Chadda and Noopur Pai
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Watch the film conceptualised by Dentsu India here