Campaign India Team
Sep 20, 2020

Cred gets Anil Kapoor energy to spread benefits of the app

Watch the film here

Cred, an official partner of the Indian Premier League, has released its campaign for the tournament. 
The campaign consists of three films, one of which is currently on air. This film features Anil Kapoor and shows the actor auditioning for a role in Cred's campaign. Kapoor shakes a leg and describes Cred's features. 
The other films will also feature Bollywood celebrities from the 90s. 
Trupthi Shetty, lead - growth and engagement, Cred, said “We are extremely excited to be associated with IPL 2020. At Cred, we believe in rewarding good financial behavior and with this campaign, we are positive that our message of encouraging financial literacy and educating viewers on the rewarding benefits of responsible financial behavior would come through in an entertaining manner. With Anil Kapoor and others lending their inimitable styles and unique personalities to each video, we are sure audiences would definitely relate to this campaign and our association would be off to a rewarding start.”
Creative directors: Tanmay Bhat and Ayappa KM
Written by: Devaiah Bopanna, Puneet Chadda and Noopur Pai 


Campaign India

Related Articles

Just Published

4 hours ago

Omnicom organic revenues slide 1.8% in Q1

But the holding company rebounded after a 9.6% organic year-over-year growth decline in Q4 last year

4 hours ago

Cred now gets Kumar Sanu going to doorsteps to sell ...

Watch the film conceptualised by the team of Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai and Vishal Dayama, and DDB Mudra here

10 hours ago

Two-thirds of IPML viewers believe Mumbai Indians ...

Havas Sports & Entertainment has unveiled the proprietary report

12 hours ago

Sensodyne urges consumers to be sensitive only to ...

Watch the film conceptualised by Grey Group here