Cred gets Anil Kapoor energy to spread benefits of the app

Watch the film here

Sep 20, 2020 06:17:00 PM | Video | Campaign India Team Share - Share to Facebook

Cred, an official partner of the Indian Premier League, has released its campaign for the tournament. 
 
The campaign consists of three films, one of which is currently on air. This film features Anil Kapoor and shows the actor auditioning for a role in Cred's campaign. Kapoor shakes a leg and describes Cred's features. 
 
The other films will also feature Bollywood celebrities from the 90s. 
 
Trupthi Shetty, lead - growth and engagement, Cred, said “We are extremely excited to be associated with IPL 2020. At Cred, we believe in rewarding good financial behavior and with this campaign, we are positive that our message of encouraging financial literacy and educating viewers on the rewarding benefits of responsible financial behavior would come through in an entertaining manner. With Anil Kapoor and others lending their inimitable styles and unique personalities to each video, we are sure audiences would definitely relate to this campaign and our association would be off to a rewarding start.”
 
CREDITS:
 
Creative directors: Tanmay Bhat and Ayappa KM
Written by: Devaiah Bopanna, Puneet Chadda and Noopur Pai 
 

 

RELATED ARTICLES

Toon in with Dhananjay

8 months ago| article

Toon in with Dhananjay
Ogilvy elevates Ganapathy Balagopalan as deputy chief strategy officer

8 months ago| article

Ogilvy elevates Ganapathy Balagopalan as deputy chief strategy officer
Rediffusion to handle Tata Power's creative, media and digital mandate

8 months ago| article

Rediffusion to handle Tata Power's creative, media and digital mandate